Fascinating! I'm following you now and will be sharing this with my 1300+ followers on LinkedIn! Fun Fact: My PhD and last MA are in Media Psychology, which is the (very much applied!) study of how humans use and are affected by media and mediated communication. (And lattes very much qualify as media, even if they are usually not thought of as one!) Plus my wife is half-Brazilian so coffee is naturally a very big topic (as well as a must-have commodity) in our house!